Three bipolar items assess whether the source of a persuasive message is seen as pushy and aggressive. Hughes, Swaminathan, and Brooks (2019) used the scale in a pretest for Study 2, with a sample of 164 mothers. Two items were borrowed from Ahluwalia and Burnkrant (2004), who used them to measure source pressure; the third item (good/bad) was added by the current authors. The scale was labelled as a measure of persuasion knowledge in the original study.
Hughes, C., Swaminathan, V., & Brooks, G. (2019). Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns. Journal of Marketing, 83(5), 78–96.
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