Personal Health Risk Concern

What it measures

This scale measures how personally concerned a person is about a specific health risk, capturing worry, information-seeking, and interest in learning more. Garrett, Johnson, and Burton (2023) used it across a pretest and two main studies focused on COVID-19, developing the items by adapting an earlier general risk-judgment measure to a specific health context.

Response Format

7-point scale; item-specific anchors (e.g., Not at all concerned / Very concerned)

Representative items

• In general, how concerned are you personally about ___?
• Do you personally seek out current information on ___?

Citation

Garrett, Rybak, Alicia M. Johnson, and Scot Burton (2023), "How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern," Journal of Advertising, 52 (1), 145-156.

Keywords