This scale measures how personally concerned a person is about a specific health risk, capturing worry, information-seeking, and interest in learning more. Garrett, Johnson, and Burton (2023) used it across a pretest and two main studies focused on COVID-19, developing the items by adapting an earlier general risk-judgment measure to a specific health context.
7-point scale; item-specific anchors (e.g., Not at all concerned / Very concerned)
Full scale items shown. Always cite the original source when using this scale in research.
The scale was reliable across administrations, with alphas ranging from .83 to .88 across the pretest and two studies (Garrett, Johnson, and Burton 2023, Supplemental Online Appendix C). Validity was not separately discussed. The blank should be filled with the name of the focal health issue (e.g., COVID-19, tuberculosis, skin cancer).
Garrett, Rybak, Alicia M. Johnson, and Scot Burton (2023), "How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern," Journal of Advertising, 52 (1), 145-156.
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