Protective Behavior Intentions (Covid)

What it measures

Stated intent to follow recommended pandemic precautions — masking, distancing — across three items.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I plan to wear a mask.
• I plan to practice social distancing.
• I plan to wash my hands frequently.

Citation

Shoenberger, H., Kim, E., & Sun, Y. (2021). Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance. Journal of Advertising, 50(3), 253–261.

Keywords