Protective Behavior Intentions (Covid)

What it measures

The scale captures intention to engage in protective, socially responsible behaviors during the Covid-19 pandemic.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I plan to wear a mask.
• I plan to practice social distancing.
• I plan to wash my hands frequently.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Shoenberger, Kim, and Sun (2021), who refer to the construct as intention to engage in socially responsible behaviors, used the scale with a US Qualtrics panel; source not stated. Reliability was excellent (α = .95). Validity wasn't separately assessed.

Citation

Shoenberger, H., Kim, E., & Sun, Y. (2021). Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance. Journal of Advertising, 50(3), 253–261.

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