Adolescent Smoking Intention

What it measures

Three four-point items assess the likelihood that an adolescent will smoke in the future across three time frames: a proximal social situation (if offered a cigarette by a friend), the coming year, and five years from now. The scale was developed to measure anti-smoking campaign effectiveness and is designed for use with adolescent populations.

Response format

4-point rating scale (1=definitely no, 4=definitely yes)

Scale items

• If one of your best friends offered you a cigarette, would you smoke it?
• Do you think you will smoke a cigarette at anytime during the next year?
• Do you think you will be smoking cigarettes five years from now?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Patterned after a similar scale by Pechmann et al. (2003). One item is shared between both versions; the other two differ. Standard CFA analyses were conducted. Suited for evaluating anti-tobacco advertising campaigns and social influence on youth smoking.

Citation

Andrews, J. C., Netemeyer, R. G., Burton, S., Moberg, P. D., & Christiansen, A. (2004). Understanding adolescent intentions to smoke: An examination of relationships among social influence, prior trial behavior, and anti-tobacco campaign advertising. Journal of Marketing, 68(3), 110–123.

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