Twelve bipolar adjective pairs capture how respondents stereotype teenagers who smoke across dimensions of social desirability, attractiveness, health, and social status. High internal consistency suggests the items tap a single dominant evaluative dimension of the smoker stereotype.
9-point semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Developed for the study; no prior source cited. The very high alpha (.97) suggests some item redundancy. Researchers may wish to consider a shorter version. The social desirability bias of items should be considered when used with adolescent samples.
Pechmann, C., & Knight, S. J. (2002). An experimental investigation of the joint effects of advertising and peers on adolescents' beliefs and intentions about cigarette consumption. Journal of Consumer Research, 29(June), 5–19.
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