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Mammogram Intention

MAMINTWoman's intention and belief in the effectiveness of getting a mammogram
3 items 2003 α .86 Free Keller, P. A., Lipkus, I. M., & Rimer, B. K.

What it measures

Three semantic differential items measure a woman's intention to get a mammogram and her belief in its effectiveness for early detection of breast cancer.

Citation

Keller, P. A., Lipkus, I. M., & Rimer, B. K. (2003). Affect, framing, and persuasion. Journal of Marketing Research, 40(1), 54–65.

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