Mammogram Intention

What it measures

Three semantic differential items measure a woman's intention to get a mammogram and her belief in its effectiveness for early detection of breast cancer.

Response format

7-point semantic differential

Scale items

• do not intend to get a mammogram / intend to get a mammogram
• do not plan on getting a mammogram / plan on getting a mammogram
• mammograms are not at all effective at finding breast cancer for women my age / mammograms are very effective at finding breast cancer for women my age

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Origin not stated by Keller, Lipkus, and Rimer (2003). Alpha .86. The third item blends attitude (effectiveness belief) with intention—researchers may wish to use items 1 and 2 as a purer intention measure.

Recommended companion scales

Citation

Keller, P. A., Lipkus, I. M., & Rimer, B. K. (2003). Affect, framing, and persuasion. Journal of Marketing Research, 40(1), 54–65.

Keywords