Goal Attainment

What it measures

Four items assess the degree to which a person believes they are making progress toward a goal and are likely to achieve it. Developed in a weight loss context but applicable to other goal pursuit situations.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I am attaining my __________ goal.
• I think that I will achieve my __________ goal.
• I am making progress towards my __________ goal.
• I am not attaining my __________ goal. (r)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Dellande, Gilly, and Graham (2004). Alpha .86. Item 4 is reverse-scored. Blanks should be replaced with the specific goal (e.g., 'weight loss').

Recommended companion scales

Citation

Dellande, S., Gilly, M. C., & Graham, J. L. (2004). Gaining compliance and losing weight: The role of the service provider in health care services. Journal of Marketing, 68(3), 78–91.

Keywords