Quality of Supplier's Products Scale

What it measures

Measures a buying firm's perception of the quality of products received from a focal supplier, including conformance to requirements, complaint frequency, and whether the supplier exceeds quality expectations. Higher scores indicate higher perceived supplier product quality.

Representative items

• This supplier's products are of high quality.
• This supplier exceeds our quality expectations.

Citation

Cannon, J.P. & Homburg, C. (2001). Buyer–supplier relationships and customer firm costs. Journal of Marketing, 65(1), 29–43.