Recommendation of the Real Estate Agent
Recommendation of the Real Estate Agent
5 items
2020
α 0.98
Free
Kidwell, B., Lopez-Kidwell, V., Blocker, C., & Mas, E.M.
What it measures
Has a client actually spread the word about their agent? Five items measure real recommendation behaviour, not just satisfaction.
Response Format
5-point Likert (1=strongly disagree, 5=strongly agree)
Representative items
- I have spread word-of-mouth about my agent.
- I have recommended my agent to others.
- When my friends were looking to buy or sell their homes, I recommended my agent to them.
- When I heard of anyone looking to buy or sell their home, I recommended my agent to them.
- I have often forwarded my agent’s information to those looking to buy or sell their home.
Citation
Kidwell, B., Lopez-Kidwell, V., Blocker, C., & Mas, E.M. (2020). Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions. Journal of Consumer Research, 47(2), 215–236.
Keywords
word-of-mouthreal estaterecommendation