Recommendation of the Real Estate Agent

What it measures

The scale captures word-of-mouth recommendation intentions toward a real estate agent, adaptable in wording to a wide range of other service providers.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• I have spread word-of-mouth about my agent.
• I have recommended my agent to others.
• When my friends were looking to buy or sell their homes, I recommended my agent to them.
• When I heard of anyone looking to buy or sell their home, I recommended my agent to them.
• I have often forwarded my agent’s information to those looking to buy or sell their home.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Kidwell et al. (2020), who refer to the construct as word-of-mouth, appear to have created this scale themselves for use with real-estate customers, drawing loosely on related concepts. Reliability was exceptionally high (α = .98). Validity wasn't separately assessed. The authors note the wording is adaptable to other service contexts beyond real estate.

Citation

Kidwell, B., Lopez-Kidwell, V., Blocker, C., & Mas, E.M. (2020). Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions. Journal of Consumer Research, 47(2), 215–236.

Keywords