Product Perishability

What it measures

Can it be stored and used later, or not? Three paired items rate perceived perishability.

Response Format

7-point semantic differential

Representative items

• can be saved and used later / cannot be saved and used later
• can be stored / cannot be stored
• can be consumed any time / can only be consumed once

Citation

Alavi, S., Habel, J., Schwenke, M., & Schmitz, C. (2020). Price Negotiating for Services: Elucidating the Ambivalent Effects on Customers’ Negotiation Aspirations. Journal of the Academy of Marketing Science, 48(2), 165-185.

Keywords