Product Inseparability (Production & Consumption)

What it measures

The scale measures how inseparable a product's production and consumption are perceived to be, one of several distinguishing characteristics used to differentiate goods from services.

Response format

7-point semantic differential

Scale items

• first produced and then consumed / produced and consumed simultaneously
• consumed only after it is produced / consumed while it is being produced
• produced before I’m using it / produced while I’m using it
• produced and consumed at different times / produced and consumed at the same time

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alavi et al. (2020) used two different item sets across two MTurk studies, sharing only one item in common between versions. Reliability was good to strong (α = .76–.91). Validity wasn't explicitly discussed, though AVE figures were reported. The authors don't explain why the item composition changed between studies.

Citation

Alavi, S., Habel, J., Schwenke, M., & Schmitz, C. (2020). Price Negotiating for Services: Elucidating the Ambivalent Effects on Customers’ Negotiation Aspirations. Journal of the Academy of Marketing Science, 48(2), 165-185.

Keywords