Product Inseparability (Production & Consumption)

What it measures

A textbook services-marketing property — whether something is believed to be produced and consumed simultaneously — rated across four paired items.

Response Format

7-point semantic differential

Representative items

• first produced and then consumed / produced and consumed simultaneously
• consumed only after it is produced / consumed while it is being produced
• produced before I’m using it / produced while I’m using it
• produced and consumed at different times / produced and consumed at the same time

Citation

Alavi, S., Habel, J., Schwenke, M., & Schmitz, C. (2020). Price Negotiating for Services: Elucidating the Ambivalent Effects on Customers’ Negotiation Aspirations. Journal of the Academy of Marketing Science, 48(2), 165-185.

Keywords