Product Intangibility

What it measures

Physical or immaterial? Three paired items rate where an offering sits on the tangibility spectrum.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• tangible / intangible
• material / immaterial
• physical / not physical

Citation

Alavi, S., Habel, J., Schwenke, M., & Schmitz, C. (2020). Price Negotiating for Services: Elucidating the Ambivalent Effects on Customers’ Negotiation Aspirations. Journal of the Academy of Marketing Science, 48(2), 165-185.

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