Measures a customer's intention to continue doing business with a specific service provider in the future, capturing both a reluctance to switch and a positive disposition toward repeat patronage. The scale reflects the behavioural commitment component of service loyalty, emphasising forward-looking continuance intentions rather than retrospective satisfaction.
Karpen, I.O., Bove, L.L., Lukas, B.A., & Zyphur, M.J. (2015). Service-dominant orientation: Measurement and impact on performance outcomes. Journal of Retailing, 91(1), 89-108.
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