Slow Motion in the Video

What it measures

Does the footage — and the emotion in it — read as slowed down? Three items test that perceptual impression.

Response Format

9-point Likert (1=strongly disagree, 9=strongly agree)

Representative items

• To what extent do you think the person in the video was expressing emotional reaction in slow motion?
• To what extent do you think the person in the video was moving in slow motion?
• To what extent did the video feel like it was playing in slow motion?

Citation

Yin, Y., Jia, J.S., & Zheng, W. (2021). The Effect of Slow Motion Video on Consumer Inference. Journal of Marketing Research, 58(5), 1007–1024.

Keywords