Slow Motion in the Video

What it measures

The scale assesses how much slow motion is perceived in a video, relevant to research on video pacing and its effects on viewer response.

Response format

9-point Likert (1=strongly disagree, 9=strongly agree)

Scale items

• To what extent do you think the person in the video was expressing emotional reaction in slow motion?
• To what extent do you think the person in the video was moving in slow motion?
• To what extent did the video feel like it was playing in slow motion?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Yin, Jia, and Zheng (2021), who appear to have created the scale themselves for pretests involving commercial video content; used with Hong Kong undergraduates. Reliability was good (α = .88). Validity wasn't formally discussed, though pretest scores behaved as expected across conditions, offering some indirect support.

Citation

Yin, Y., Jia, J.S., & Zheng, W. (2021). The Effect of Slow Motion Video on Consumer Inference. Journal of Marketing Research, 58(5), 1007–1024.

Keywords