Self-referencing

What it measures

Could you picture yourself there? Five items measure how vividly a person imagines themselves within a described scene.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I could easily picture myself in the scene.
• I had a vivid image of _____ myself.
• The image reminded me of my own experiences with _____.
• I was thinking about what it would be like to have a _____ myself.
• I can personally relate to this image.

Citation

Meyers-Levy, J., & Peracchio, L.A. (1996). Moderators of the Impact of Self-Reference on Persuasion. Journal of Consumer Research, 22(4), 408–423.

Keywords