Smartphone In-store Usage for Product Information

What it measures

A broader five-item version covering in-store smartphone use for price comparison, rankings, and general product research.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• a price comparator
• a brand ranking
• the websites of several brands
• the offer of a website such as _____
• blog reviews on _____ brands in general

Citation

Desmichel, P., Desmichel, P.C., & Kocher, P.A.B. (2020). Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons. Journal of Retailing, 96(2), 203-219.

Keywords