Social Status of the Attendees

What it measures

The scale assesses perceived social status of the people present at an event, capturing status inferences drawn from the surrounding crowd.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The attendees were high status.
• People around me had a higher status than I did.
• The attendees were high on the social ladder.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Desmichel and Kocher (2020), who appear to have created the scale themselves; used with students at an unidentified urban university. Reliability was excellent (α = .93). Validity wasn't formally discussed, though successful use as a manipulation check offers some indirect support.

Citation

Desmichel, Perrine and Bruno Kocher (2020), "Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons," Journal of Retailing, 96 (2), 203-219.

Keywords

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