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Social Visibility Scale

SVISMomentary feeling of being conspicuous, noticed, and the centre of others' attention in a social setting (state measure)
8 items 2014 α 0.93 Free McFerran, B., & Argo, J. J.

What it measures

Eight items capture the degree to which a person feels socially prominent and visible in the present moment -- including sensations of being noticeable, conspicuous, and perceived as the centre of others' attention. The scale covers both more abstract perceptions of standing out (noticeable, visible, conspicuous, evident) and more concrete social attention beliefs (like the center of attention, like others are looking at me, like I stand out, like others have their eyes on me). It functions as a state measure sensitive to situational cues that either amplify or suppress felt social prominence.

Representative items

Citation

McFerran, B., & Argo, J. J. (2014). The entourage effect. Journal of Consumer Research, 40(5), 871-884.

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