Eight items capture the degree to which a person feels socially prominent and visible in the present moment -- including sensations of being noticeable, conspicuous, and perceived as the centre of others' attention. The scale covers both more abstract perceptions of standing out (noticeable, visible, conspicuous, evident) and more concrete social attention beliefs (like the center of attention, like others are looking at me, like I stand out, like others have their eyes on me). It functions as a state measure sensitive to situational cues that either amplify or suppress felt social prominence.
Full scale items shown. Always cite the original source when using this scale in research.
The source of the scale was not identified by McFerran and Argo (2014). The scale was used in Study 4 alongside three companion scales including the Felt Social Status Scale (FSDS, ID 695). A factor analysis confirmed items loaded on appropriate factors in the multi-scale model, providing limited evidence that visibility is distinguishable from felt status. No formal validity analysis was reported. The 9-point response format is unusual and should be retained if comparability with the original study is required. Items 5-8 use a phrase-completion stem ('like...') which differs in syntactic form from the one-word adjective items 1-4. Researchers should check for mode effects if the two groups of items are used independently.
McFerran, B., & Argo, J. J. (2014). The entourage effect. Journal of Consumer Research, 40(5), 871-884.
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