Social & Cultural Psychology Scales
109 validated scales · 107 free to use
Scales for measuring social cognition, cultural values and interpersonal processes. The domain includes cross-cultural instruments such as individualism-collectivism and power distance measures and the Schwartz Values Survey, along with the Moral Foundations Questionnaire, Interpersonal Reactivity Index, Emotion Regulation Questionnaire, Positive and Negative Affect Schedule and Marlowe-Crowne Social Desirability Scale. It also covers religiosity, identity and group membership, prosocial behaviour, aggression, impulsiveness and behavioural inhibition and activation. Many of these scales are used in international marketing and cross-cultural consumer research, and several are short-form versions suited to survey work.
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All Social & Cultural Psychology scales (A–Z)
A B C D E F G H I L M N O P Q R S T U V A Acculturation (ACC) Kim, C. C., & Tomiuk, M. A. · 2001 · 3 items · α 0.89 (Kim et al. 2001); 0.89 (Laroche et al. 2007); 0.918 (Josiassen 2011) Acculturation Scale for Consumer Research (ASCR) Laroche, M., Kim, C., & Tomiuk, M.A. · 1998 · 14 items · α 0.77–0.89 Affective Religiosity Scale (RAFF) Minton, E.A. · 2015 · 5 items · α 0.98 Aloneness Scale (ALONE) Dommer, S.L., Swaminathan, V., & Ahluwalia, R. · 2013 · 8 items · α alpha = .87 (Dommer, Swaminathan, & Ahluwalia, 2013; N=216, undergraduate sample) Attachment to a Person Scale (ATPERS) De Angelis, M., Bonezzi, A., Peluso, A.M., Rucker, D.D., & et al. · 2012 · 3 items · α alpha = .92 (De Angelis et al., 2012; pretest, n=52 college students) Attitude Toward Cultural Activities Vieites, Y., Goldszmidt, R., & Andrade, E. B. · 2022 · 4 items · α 0.86 Attitude Toward Sports Vieites, Y., Goldszmidt, R., & Andrade, E. B. · 2022 · 4 items · α 0.84 Attitude Toward the Person (Relational Liking) (ATPRS) Hennig-Thurau, T., Marchand, A., & Marx, P. · 2012 · 3 items · α alpha = .834 (Experiment 1); alpha = .888 (Experiment 2); Hennig-Thurau, Marchand, & Marx, 2012 Attributional Confidence in Predicting Others Thomson, M., Jeffrey, J., & Johnson, A. R. · 2023 · 5 items · α above 0.91 (Study 1); above 0.95 (Study 2) B Barratt Impulsiveness Scale (BIS-11) Patton, J.H., Stanford, M.S., & Barratt, E.S. · 1995 · 30 items · α 0.79–0.83 Behavioral Inhibition/Activation System Scales (BIS/BAS) Carver, C.S. & White, T.L. · 1994 · 24 items · α 0.66–0.76 Belief in Economic Mobility (BEM) Yoon, S., & Kim, H. C. · 2018 · 5 items · α .94 Benevolence Value Importance (BENVAL) Burroughs, J. E., & Rindfleisch, A. · 2002 · 9 items · α .81 Brief Self-Control Scale (BSCS) Tangney, J.P., Baumeister, R.F., & Boone, A.L. · 2004 · 13 items · α 0.83–0.85 Buss-Perry Aggression Questionnaire (BPAQ) Buss, A.H. & Perry, M. · 1992 · 29 items · α 0.72–0.89 C Cognitive Failures Questionnaire (CFQ-B) Broadbent, D.E., Cooper, P.F., FitzGerald, P., & Parkes, K.R. · 1982 · 25 items · α 0.89–0.93 Cognitive Religiosity Scale (RCOG) Minton, E.A. · 2015 · 4 items · α 0.956 Collective Self-Esteem Scale (CSES-Collective) Luhtanen, R. & Crocker, J. · 1992 · 16 items · α 0.74–0.85 Community Value Orientation (CVO) Burroughs, J. E., & Rindfleisch, A. · 2002 · 9 items · α .91 Consumer Attitudes Toward Marketplace Globalization Scale (CATMG) Alden, D.L., Steenkamp, J.B.E.M., & Batra, R. · 2006 · 15 items · α Global Openness .84 / Cultural Threat .86 / Economic Threat .82 Consumer Cosmopolitanism Scale (COSMO) Riefler, P., Diamantopoulos, A. & Siguaw, J.A. · 2012 · 16 items · α 0.76–0.90 Country Image Scale (CIS-COO) Martin, I. & Eroglu, S. · 1993 · 14 items · α 0.56–0.95 Country-of-Origin Scale (COO-Para) Parameswaran, R. & Pisharodi, R.M. · 1994 · 54 items · α 0.59–0.94 Credence in Conspiracy Theories Inventory (BCTI) Brotherton, R., French, C.C., & Pickering, A.D. · 2013 · 15 items · α 0.93–0.95 Cultural Distance Perception Scale (CDPS) Kogut, B. & Singh, H. · 1988 · 6 items · α 0.74–0.83 CVSCALE (CVSCALE) Yoo, B., Donthu, N. & Lenartowicz, T. · 2011 · 26 items · α 0.63–0.81 D Desire to Connect With Home (DCH) Torelli, C.J., Ahluwalia, R., Cheng, S.Y.Y., Olson, N.J., & et al. · 2017 · 4 items · α 0.94 Difficulties in Emotion Regulation Scale – Short Form (DERS-16) Bjureberg, J., Ljótsson, B., Tull, M.T., Hedman, E., Sahlin, H., et al. · 2016 · 16 items · α 0.88–0.93 Discrimination Expectation Jacob, J., Vieites, Y., Goldszmidt, R., & Andrade, E.B. · 2022 · 3 items · α 0.97 (Study 4) Disgust Scale – Revised (DS-R) Olatunji, B.O., Williams, N.L., Tolin, D.F., Abramowitz, J.S., et al. · 2007 · 25 items · α 0.84–0.92 E Emotion Regulation Questionnaire (ERQ) Gross, J.J. & John, O.P. · 2003 · 10 items · α 0.79–0.89 Empathy Quotient (EQ) Baron-Cohen, S. & Wheelwright, S. · 2004 · 60 items · α 0.85–0.92 Ethicality (ETHICAL) Reidenbach, R. E., & Robin, D. P. · 1988 · 6 items · α .92 Experimental Task Distraction (ETD) Reynolds-McIlnay, R., & Morrin, M. · 2019 · 7 items · α .90 F Family Resource Support (FAMRES) Rindfleisch, A., Burroughs, J. E., & Denton, F. · 1997 · 8 items · α .90 Felt Power Scale (PWF) Sundar, A., & Noseworthy, T.J. · 2014 · 3 items · α 0.91 Felt Social Status Scale (FSDS) McFerran, B., & Argo, J. J. · 2014 · 3 items · α 0.85-0.93 G Global Consumer Culture Scale (GCCS) Alden, D.L., Steenkamp, J.B.E.M., & Batra, R. · 1999 · 6 items · α 0.83–0.90 Global/Local Self-Identity (GLSI) Zhang, Y., & Khare, A. · 2009 · 3 items · α .91 Group Membership Identification (GMI) Reed, A., II · 2004 · 3 items · α .85 H Homogeneity of the Group Longoni, C., Cian, L., & Kyung, E.J. · 2023 · 3 items · α 0.95 Honesty in Everyday Behaviour (HONBEH) Wirtz, J., & Kum, D. · 2004 · 13 items · α .90 Horizontal and Vertical Individualism–Collectivism Scale (HVIC) Singelis, T.M., Triandis, H.C., Bhawuk, D.P.S. & Gelfand, M.J. · 1995 · 32 items · α 0.67–0.82 I Identification with the Company (IWTC) Einwiller, S. A., & Kamins, M. A. · 2006 · 9 items · α .92 Identity-balance Difficulty Saint Clair, J.K., & Forehand, M.R. · 2020 · 4 items · α 0.79-0.85 Implicit Theories of Intelligence Scale (ITIS) Blackwell, L.S., Trzesniewski, K.H. & Dweck, C.S. · 2007 · 8 items · α 0.79–0.88 Independence (Self-Concept) (INDEP) Choi, Y. K., & Miracle, G. E. · 2004 · 11 items · α .82 Individualism–Collectivism Scale (INDCOL) Triandis, H.C. & Gelfand, M.J. · 1998 · 32 items · α 0.67–0.85 Inter-identity Association Saint Clair, J.K., & Forehand, M.R. · 2020 · 4 items · α 0.88 Interoceptive Awareness Questionnaire (IAQ) Mehling, W.E., Price, C., Daubenmier, J.J., Acree, M., Bartmess, et al. · 2012 · 32 items · α 0.66–0.87 Interpersonal Reactivity Index (IRI) Davis, M.H. · 1983 · 28 items · α 0.70–0.80 Interpersonal Suspicion (IPS) Packard, G., Gershoff, A.D., & Wooten, D.B. · 2016 · 4 items · α .96 Investment in the Relationship (Romantic) Garbinsky, E.N., Gladstone, J.J., Nikolova, H., & Olson, J.G. · 2020 · 5 items · α 0.85 L
M Masculinity Gao, H., & Zhang, Y. · 2022 · 4 items · α 0.88 (Study 2, pooled U.S. and India samples) Moral Disengagement Scale (MDS) Bandura, A., Barbaranelli, C., Caprara, G.V. & Pastorelli, C. · 1996 · 32 items · α 0.82–0.93 Moral Foundations Questionnaire (MFQ-30) Graham, J., Nosek, B.A., Haidt, J., Iyer, R., Koleva, S., & Ditto, et al. · 2011 · 30 items · α 0.67–0.81 Moral Identity Scale (MIS) Aquino, K. & Reed, A., II · 2002 · 10 items · α 0.71–0.83 Moral Self-Perception (State, Exemplar Traits) He, D., Jiang, Y., & Gorn, G. J. · 2022 · 10 items · α 0.95 (Web Appendix F study) Multidimensional Perceived Social Support Scale (MPSSZ) Zimet, G. D., Dahlem, N. W., Zimet, S. G., & Farley, G. K. · 1988 · 12 items · α 0.88 N
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P Perceived Brand Globalness Scale (PBG) Steenkamp, J.B.E.M., Batra, R. & Alden, D.L. · 2003 · 6 items · α 0.82–0.92 Perceived Personal Competence (PPC) Wang, Z., Mao, H., Li, Y.J., & Liu, F. · 2017 · 4 items · α 0.93–0.96 Persistence of the Team Khan, U., & Kalra, A. · 2022 · 9 items · α 0.96 (Study 1) Person Warmth Perception (PWP) Wang, Z., Mao, H., Li, Y.J., & Liu, F. · 2017 · 4 items · α .92–.94 Positive and Negative Affect Schedule (PANAS) Watson, D., Clark, L.A., & Tellegen, A. · 1988 · 20 items · α PA: 0.86–0.90; NA: 0.84–0.87 Power Distance in Society Yan, L., Keh, H.T., & Chen, J. · 2021 · 6 items · α 0.73-0.80 Power Distance in Society Xu, H., Bolton, L.E., & Winterich, K.P. · 2021 · 3 items · α 0.95-0.98 Privacy of Response Scale (PRSP) Green, T., & Peloza, J. · 2014 · 4 items · α 0.94 Public Self-Consciousness (PSC) Feningstein, A., Scheier, M. F., & Buss, A. H. · 1975 · 7 items · α .83 Q
R Religiosity (Behavioral) Casidy, R., Duhachek, A., Singh, V., & Tamaddoni, A. · 2021 · 4 items · α 0.93 Religiosity (Cognitive) Casidy, R., Duhachek, A., Singh, V., & Tamaddoni, A. · 2021 · 3 items · α 0.95-0.97 Religiosity (Confidence) Hyodo, J.D., & Bolton, L.E. · 2021 · 5 items · α 0.87 Resources Needed to Join the Group (Non-monetary) Harmeling, C.M., Mende, M., Scott, M.L., & Palmatier, R.W. · 2021 · 4 items · α 0.95 Returning Products (Social Norms) (RP) Harris, L. C. · 2008 · 4 items · α .81 S Satisfaction (Interaction with Partner) Kidwell, B., Lopez-Kidwell, V., Blocker, C., & Mas, E. M. · 2020 · 5 items · α 0.79-0.94 Satisfaction with the Relationship (Romantic) Garbinsky, E.N., Gladstone, J.J., Nikolova, H., & Olson, J.G. · 2020 · 5 items · α 0.96 Schwartz Values Survey – Short (SVS-21) Schwartz, S.H. · 1992 · 21 items · α 0.73–0.85 Self-Construal Scale (SCS-Singelis) Singelis, T.M. · 1994 · 24 items · α 0.69–0.79 Self-disclosure (Lack of Censorship) Melumad, S., & Meyer, R. · 2020 · 3 items · α 0.85 Self-reputation Concern Gershon, R., Cryder, C., & John, L.K. · 2020 · 7 items · α 0.85 Sensitivity to Punishment and Sensitivity to Reward Questionnaire (SPSRQ) Torrubia, R., Ávila, C., Moltó, J., & Caseras, X. · 2001 · 48 items · α 0.82–0.86 Similarity to Another Person Kidwell, B., Lopez-Kidwell, V., Blocker, C., & Mas, E. M. · 2020 · 4 items · α 0.79-0.85 Similarity to Other People Peck, J., Kirk, C.P., Luangrath, A.W., & Shu, S.B. · 2021 · 3 items · α 0.81 Social Comparison Scale (SCS-Iowa) Gibbons, F.X. & Buunk, B.P. · 1999 · 11 items · α 0.78–0.88 Social Desirability Scale (Marlowe-Crowne) (MCSD) Crowne, D.P. & Marlowe, D. · 1960 · 33 items · α 0.73–0.88 Social Devaluation of Joining the Group (Anticipated) Harmeling, C.M., Mende, M., Scott, M.L., & Palmatier, R.W. · 2021 · 4 items · α 0.91 Social Dominance Orientation Scale (SDO7) Ho, A.K., Sidanius, J., Kteily, N., Sheehy-Skeffington, J., et al. · 2015 · 16 items · α 0.83–0.92 Social Empowerment Within the Group (Anticipated) Harmeling, C.M., Mende, M., Scott, M.L., & Palmatier, R.W. · 2021 · 3 items · α 0.91 Social Media Poster Impression Valsesia, F., & Diehl, K. · 2022 · 3 items · α 0.95-0.97 (three-item version, across studies); item-pair correlations of .90 and .88 for a two-item version Social Norm Reasonability Scale (SNR) Warren, C., & Campbell, M. C. · 2014 · 4 items · α 0.94 Social Shame Sensitivity (SSS) Wirtz, J., & Kum, D. · 2004 · 12 items · α .84 Social Value Orientation Slider Measure (SVO-Slider) Murphy, R.O., Ackermann, K.A., & Handgraaf, M. · 2011 · 6 items · α N/A (revealed preference paradigm, not Likert) Social Visibility Scale (SVIS) McFerran, B., & Argo, J. J. · 2014 · 8 items · α 0.93 Sophistication (SOP) Krishna, A., & Ahluwalia, R. · 2008 · 3 items · α .80 State Power Distance Belief Scale (PWD) Zhang, Y., Winterich, K.P., & Mittal, V. · 2010 · 3 items · α 0.91 Stereotype Content Model Scale (SCM) Fiske, S.T., Cuddy, A.J.C., Glick, P. & Xu, J. · 2002 · 8 items · α 0.80–0.92 T
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V Validity Lee, J.K., & Kronrod, A. · 2020 · 5 items · α 0.875-0.896