Group Membership Identification

What it measures

Three semantic differential items assess the degree to which a person views themselves as belonging to and identifying with a specified social group. Items tap the extent to which the group describes the person, the strength of identification with the group, and admiration for the group. The name of the target group is inserted in the blanks, making the scale adaptable to any social or consumer identity group.

Response format

Semantic differential (number of points not specified)

Scale items

• To what extent do __________ describe you? [does not describe / describes me perfectly]
• To what extent do you identify with __________? [do not identify with group in any way / strong identity with the group]
• Do you admire __________? [do not admire / really admire]

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

No information regarding scale origin was provided. No validity information was reported. The name of the relevant group (e.g., Republicans, environmentalists) should be placed in the blanks. Suited to studies of consumer identity, group membership, and social influence.

Citation

Reed, A., II. (2004). Activating the self-importance of consumer selves: Exploring identity salience effects on judgments. Journal of Consumer Research, 31(2), 286–295.

Keywords