Three semantic differential items assess the degree to which a person views themselves as belonging to and identifying with a specified social group. Items tap the extent to which the group describes the person, the strength of identification with the group, and admiration for the group. The name of the target group is inserted in the blanks, making the scale adaptable to any social or consumer identity group.
Reed, A., II. (2004). Activating the self-importance of consumer selves: Exploring identity salience effects on judgments. Journal of Consumer Research, 31(2), 286–295.
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