Resources Needed to Join the Group (Non-monetary)

What it measures

The scale measures the amount of non-monetary resources (time, effort, skill) a person believes is needed to join a group, relevant to research on community and brand-group belonging.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• effort
• time
• energy
• work

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Harmeling et al. (2021), who appear to have created the scale themselves for a pretest with MTurk participants. Reliability was excellent (α = .95). Validity wasn't separately assessed.

Citation

Harmeling, C.M., Mende, M., Scott, M.L., & Palmatier, R.W. (2021). Marketing, Through the Eyes of the Stigmatized. Journal of Marketing Research, 58(2), 223–245.

Keywords