Religiosity (Confidence)

What it measures

The scale measures confidence in one's religious convictions, adapted from an established measure of religious integrity.

Response format

7-point Likert

Scale items

• I am confident in my religious beliefs.
• I aspire to live and act according to my religious beliefs.
• My religious beliefs are grounded in objective truth.
• Most people would agree with my religious belief system if they took the time to understand it rather than just relying on stereotypes about it.
• If my religious beliefs were being publicly criticized, I would argue to defend them.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Hyodo and Bolton (2021) borrowed this measure from McGregor, Nash, and Prentice (2010), who called it religious integrity; used with a large Qualtrics sample. Reliability was good (α = .87). Validity wasn't separately discussed by Hyodo and Bolton.

Citation

Hyodo, J.D., & Bolton, L.E. (2021). How Does Religion Affect Consumer Response to Failure and Recovery by Firms?. Journal of Consumer Research, 47(5), 807–828.

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