Religiosity (Cognitive)

What it measures

Three items get at a basic question: does the respondent believe in a god who takes an active interest in human affairs?

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I believe in God.
• I believe in a divine being who is involved in my life.
• Do you believe that God exists?

Citation

Casidy, R., Duhachek, A., Singh, V., & Tamaddoni, A. (2021). Religious Belief, Religious Priming, and Negative Word of Mouth. Journal of Marketing Research, 58(4), 762–781.

Keywords