Religiosity (Cognitive)

What it measures

The scale assesses cognitive religiosity, or strength of religious belief, complementing the behavioral dimension measured by its companion scale.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I believe in God.
• I believe in a divine being who is involved in my life.
• Do you believe that God exists?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Casidy et al. (2021), who refer to the construct as religious belief, built this scale from items drawn across two sources: Willard and Norenzayan (2013) and Shariff and Norenzayan. Reliability was excellent throughout (α = .95–.97). Convergent validity evidence was provided across two pilot tests.

Recommended companion scales

Citation

Casidy, R., Duhachek, A., Singh, V., & Tamaddoni, A. (2021). Religious Belief, Religious Priming, and Negative Word of Mouth. Journal of Marketing Research, 58(4), 762–781.

Keywords