Measures the depth of an individual's emotional attachment to and devotion toward God, capturing religiosity as an affective orientation rather than as a set of beliefs or practices. The scale reflects the love, devotion, and sense of personal relationship with the divine that characterise the emotional dimension of religious commitment.
Minton, E.A. (2015). In advertising we trust: Religiosity's influence on marketplace and relational trust. Journal of Advertising, 44(4), 403-414.
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