Affective Religiosity Scale

RAFFAffective Religious Commitment
5 items 2015 α 0.98 Free Minton, E.A.

What it measures

Measures the depth of an individual's emotional attachment to and devotion toward God, capturing religiosity as an affective orientation rather than as a set of beliefs or practices. The scale reflects the love, devotion, and sense of personal relationship with the divine that characterise the emotional dimension of religious commitment.

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Borrowed by Minton (2015) from the 'spiritual commitment' subscale of Cornwall et al. (1986), which identified seven distinct religiosity dimensions. Minton used all five items from the original spiritual commitment scale and made minor changes to three of them. Alphas were exceptionally high across the three studies: .980, .979, and .982. CFA in Study 1 established discriminant validity relative to cognitive and behavioural religiosity dimensions, supporting the three-factor structure of the religiosity construct. Items use 'GOD' in uppercase throughout, as in the original scale. The scale is distinct from cognitive religiosity (which captures doctrinal beliefs) and behavioural religiosity (which captures religious practice frequency). Researchers working in multi-faith contexts should note that item wording reflects a monotheistic Abrahamic framing.

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Citation

Minton, E.A. (2015). In advertising we trust: Religiosity's influence on marketplace and relational trust. Journal of Advertising, 44(4), 403-414.

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Keywords

#religiosity#religiouscommitment#spiritualattachment#devotion#God#faith#consumervalues#religion
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