Religiosity (Behavioral)

What it measures

Time actively spent in religious community activities, measured across four items.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I enjoy working in the activities of my religious organization.
• I enjoy spending time with others of my religious affiliation.
• I keep well informed about my local religious group and have some influence in its decisions.
• I make financial contributions to my religious organization.

Citation

Casidy, R., Duhachek, A., Singh, V., & Tamaddoni, A. (2021). Religious Belief, Religious Priming, and Negative Word of Mouth. Journal of Marketing Research, 58(4), 762–781.

Keywords