Measures the degree to which an individual holds the fundamental doctrinal beliefs of a religion, such as the existence and reality of God, the afterlife, and the divine origin of scripture. Captures religiosity as a system of cognitive commitments rather than as emotional devotion or observable practice.
Minton, E.A. (2015). In advertising we trust: Religiosity's influence on marketplace and relational trust. Journal of Advertising, 44(4), 403-414.
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