Privacy of Response Scale

What it measures

Measures the degree to which a person believes that their responses to a survey or study will remain private and confidential rather than being shared with or made public to others in the research setting. The scale captures the perceived anonymity and non-disclosure of participant responses within a specific research context.

Representative items

• It is my impression that my responses will be kept anonymous and confidential.
• It is my understanding that my responses will not be shared with others in the room.

Citation

Green, T., & Peloza, J. (2014). Finding the right shade of green: The effect of advertising appeal type on environmentally friendly consumption. Journal of Advertising, 43(2), 128-141.