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Social Norm Reasonability Scale

SNRPerceived reasonability, justifiability, and legitimacy of a social norm for a particular group
4 items 2014 α 0.94 Free Warren, C., & Campbell, M. C.

What it measures

A four-item, seven-point Likert-type scale measuring the degree to which a person believes a social standard makes sense, has a good reason behind it, is beneficial, and is legitimate for a given group. The norm being evaluated is not stated in the items themselves; it must be supplied contextually prior to administration. A blank in item 3 requires the name of the relevant social group to be inserted. Warren and Campbell (2014) created the scale for use in Study 2 (n = 196) and originally called the construct 'legitimacy.' In that study, participants evaluated a norm associated with a fictional city-state called Ballai; the phrase 'Ballai society' was inserted in the blank. Internal consistency was excellent: alpha = .94 (Warren, 2015). The scale was developed quickly for the purposes of a single study and was not subjected to formal validation.

Citation

Warren, C., & Campbell, M. C. (2014). What makes things cool? How autonomy influences perceived coolness. Journal of Consumer Research, 41(2), 543–563.

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