This three-item semantic differential measures how powerful, dominant, and confident a person feels at a particular point in time, as opposed to powerless, submissive, and insecure. Fan, Rucker, and Jiang (2023) used it in a Study 1 pretest and in all five main studies of their research on power and the need for justification in marketing communications. The authors cited Jiang, Zhan, and Rucker (2014) as the source, yet just one of the three items is used to measure power in that paper; the remaining two may draw on related research such as Nikolova and Nenkov (2022) and Wang and Griskevicius (2014).
9-point semantic differential; stem: "I feel ..."
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Alphas ranged from .86 to .92 across the six studies in which the scale was used (Fan, Rucker, and Jiang 2023, pp. 240, 246). The scale served as a manipulation check in every study, and all manipulations were successful, giving preliminary support for predictive validity. Jiang, Zhan, and Rucker (2014) was cited as the source, but only one item appears there; the other two are best regarded as drawn from related work. Named with a qualifier to distinguish it from Power Felt (State) (Assured-Dominant Adjectives) (ID 90483). See also Felt Power (State) (ID 816) and Felt Power Scale (ID 642).
Fan, Linying (Sophie), Derek D. Rucker, and Yuwei Jiang (2023), "Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications," Journal of Consumer Research, 50 (2), 236-254.
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