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Experimental Task Distraction

ETDDegree to which a participant reports being unable to concentrate during an experimental task
7 items 2019 α .90 Free Reynolds-McIlnay, R., & Morrin, M.

What it measures

Seven items assess the degree to which a participant felt distracted, unable to concentrate, and preoccupied during an experimental task. Used as a manipulation check with undergraduate participants in a study on auditory confirmation in retail technology interfaces. The scale source was not identified, though the items resemble those found in involvement and attention measures.

Citation

Reynolds-McIlnay, R., & Morrin, M. (2019). Increasing shopper trust in retailer technological interfaces via auditory confirmation. Journal of Retailing, 95(4), 128–142.

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