The scale captures how much an attitude, behavior, or object is perceived as socially validated — accepted and endorsed by apparent consensus — a construct relevant to research on social proof and conformity.
7-point scale (1=definitely not, 7=definitely yes)
Full scale items shown. Always cite the original source when using this scale in research.
Source not stated by Lee and Kronrod (2020), who used the scale across two MTurk studies. Reliability was strong (α = .875–.896). Validity wasn't separately addressed. The scale stem itself wasn't explicitly provided in the original article; the suggested phrasing ('Is the ___:') is inferred from the construct's description rather than quoted directly.
Lee, Jeffrey K., and Ann Kronrod (2020), "The Strength of Weak-Tie Consensus Language," Journal of Marketing Research, 57 (2), 353–374.
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