Power Distance in Society

What it measures

Six reverse-scored items measuring belief in social equality; low scores indicate greater comfort with hierarchy.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• It is important to maintain equality.
• Everyone is created equal. (r).
• Everyone should have an equal place.
• There should be a social hierarchy in this world.
• Everyone should have a defined high or low place.

Citation

Yan, L., Keh, H.T., & Chen, J. (2021). Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption. Journal of Consumer Research, 47(6), 914-936.

Keywords