Four unipolar adjective items measuring the degree to which a person is perceived to be warm, kind, friendly, and sincere (or approachable in an alternate version). Wang et al. (2017) used the scale to assess how smile intensity in service photos affected warmth and competence perceptions of the person depicted. Two versions were used: Study 1a used items 1–4 (warm, kind, friendly, sincere), while Studies 2a and 2b replaced 'sincere' with 'approachable.' Both versions are provided in items_full. Items were adapted from Aaker, Vohs, and Mogilner (2010) and Cuddy, Fiske, and Glick (2007).
Wang, Z., Mao, H., Li, Y.J., & Liu, F. (2017). Smile big or not? Effects of smile intensity on perceptions of warmth and competence. Journal of Consumer Research, 43(5), 787–805.
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