Similarity to Other People

What it measures

A broader version — perceived similarity to people in general, rather than one individual — across three paired items.

Response Format

Semantic differential (point count not specified in the source)

Representative items

• are unlike / like me.
• are different from me / the same as me.
• do not think like me / think like me.

Citation

Peck, J., Kirk, C.P., Luangrath, A.W., & Shu, S.B. (2021). Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods. Journal of Marketing, 85(2), 33–49.

Keywords