Similarity to Other People

What it measures

The scale captures perceived similarity to other people generally, a broader companion to more targeted similarity measures.

Response format

Semantic differential (point count not specified in the source)

Scale items

• are unlike / like me.
• are different from me / the same as me.
• do not think like me / think like me.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Peck et al. (2021), who appear to have created the scale themselves; used with undergraduate students. Reliability was good (α = .81). Validity wasn't separately discussed.

Citation

Peck, J., Kirk, C.P., Luangrath, A.W., & Shu, S.B. (2021). Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods. Journal of Marketing, 85(2), 33–49.

Keywords