This three-item scale measures how similar and psychologically close a person believes the other members of a task are to them. Bauer and Johnson (2023) used it with American online panel participants in Studies 1a and 1b of research on inadvertent plagiarism in marketing. The scale is a slight adaptation of a social distance measure by Kim, Zhang, and Li (2008).
9-point scale (1 = not at all, 9 = very much)
Full scale items shown. Always cite the original source when using this scale in research.
Alphas were .878 (Study 1a) and .900 (Study 1b) (Bauer and Johnson 2023, pp. 303, 304). Validity was not discussed directly; the scale served as a successful manipulation check in both studies, giving some preliminary evidence of predictive validity. Directions: 'Please indicate to what extent you believe that the other participants for this task are...'. The items and directions were supplied by the first author. Higher scores indicate less social distance (greater closeness). See also Perceived Ad Motivational Orientation (ID 90304), from the same article, and Social Distance from the Patients (ID 90552).
Bauer, Brittney C. and Clark D. Johnson (2023), "'I Thought My Idea to Use Your Idea Was a Great Idea': Inadvertent Plagiarism in Marketing," Journal of Advertising, 52 (2), 300-309.
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