Similarity to Another Person

What it measures

Shared attitudes and values with one specific other person, rated across four items.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• This person was similar to me in their attitudes.
• This person was similar to me in their values.
• This person was similar to me in their beliefs.
• This person was similar to me physically.

Citation

Kidwell, B., Kidwell, P.C., Blair, , Lopez-Kidwell, V., Blocker, C., & Mas, E.M. (2020). Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions. Journal of Consumer Research, 47(2), 215–236.

Keywords