Measures the extent to which an individual is judged to be competent, intelligent, capable, and skillful. Draws on items from prior person-perception and social cognition research. Intended for use when rating a target person based on their observed behaviour or presentation (e.g., facial expression, service interaction).
Wang, Z., Mao, H., Li, Y.J., & Liu, F. (2017). Smile big or not? Effects of smile intensity on perceptions of warmth and competence. Journal of Consumer Research, 43(5), 787–805.
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