Measures the extent to which an individual is judged to be competent, intelligent, capable, and skillful. Draws on items from prior person-perception and social cognition research. Intended for use when rating a target person based on their observed behaviour or presentation (e.g., facial expression, service interaction).
7-point unipolar scale (not at all / very much so)
Full scale items shown. Always cite the original source when using this scale in research.
Items drawn from Aaker, Vohs, & Mogilner (2010) and Cuddy, Fiske, & Glick (2007). Used in Studies 1a, 2a, and 2b by Wang et al. (2017) to assess competence perceptions following exposure to varying smile intensities. Participants rated a target person using unipolar items (1 = not at all, 7 = very much so). Alphas: .93, .95, .96 across studies.
Wang, Z., Mao, H., Li, Y.J., & Liu, F. (2017). Smile big or not? Effects of smile intensity on perceptions of warmth and competence. Journal of Consumer Research, 43(5), 787–805.
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