Attitude Toward Cultural Activities

What it measures

This scale assesses how much a person values and enjoys cultural pursuits such as music, dance, art, and museums. Vieites, Goldszmidt, and Andrade (2022) used the measure in a pretest examining social class and donation preferences, with the original questionnaire administered in Portuguese and later translated for publication.

Response format

5-point scale (totally disagree (1) to totally agree (5), per the English translation of the response anchors)

Scale items

• I believe that cultural activities are important.
• I care about cultural activities.
• I have an affinity with cultural activities.
• I like to participate in cultural activities.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability was good (α = .86; Vieites, Goldszmidt, and Andrade 2022, p. 779), based on 100 participants from wealthy and lower-income areas of Rio de Janeiro. Validity was not discussed.

Citation

Vieites, Yan, Rafael Goldszmidt, and Eduardo B. Andrade (2022), "Social Class Shapes Donation Allocation Preferences," Journal of Consumer Research, 48 (5), 775–795.

Keywords

More Social & Cultural Psychology scales

• Attitude Toward Sports2022 · 4 items
• Belief in Economic Mobility2018 · 5 items
• Social Media Poster Impression2022 · 3 items
• Attributional Confidence in Predicting Others2023 · 5 items
• Validity2020 · 5 items
• Uncertainty Avoidance2021 · 5 items