This scale measures how favorable a person's overall impression is of someone who wrote a social media post. Valsesia and Diehl (2022) used it across six studies (and further studies in the web appendix) to show how sharing experiential versus material purchases shapes how likable a poster seems.
9-point semantic differential; stem varies by item
Full scale items shown. Always cite the original source when using this scale in research.
Reliability for the three-item version was very high across studies, ranging from .95 to .97 (Valsesia and Diehl 2022); a shortened two-item version (items #1 and #2) showed correlations of .90 and .88 in two further studies. Confirmatory factor analysis supported unidimensionality, and the scale showed discriminant validity from a measure of post authenticity, with average variance extracted between .89 and .91 across three studies. The blanks should be filled with the name of the person who wrote the post.
Valsesia, Francesca and Kristin Diehl (2022), "Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users," Journal of Consumer Research, 49 (3), 430-449.
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