Community Value Orientation

What it measures

Nine items measure the importance a person places on contributing to community welfare through charitable donation, volunteering, civic participation, and neighbourly support.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I feel an obligation to donate money to local charities.
• I feel that it is important to serve as a volunteer in my community.
• It is important to me to form close ties with others in my community.
• I am very concerned about the welfare of my community.
• I believe it is important to take an active role in the civic affairs of the community in which I live. [item may be truncated]
• I believe it is important to attend town hall or city council meetings and voice one's opinion. [item may be truncated]
• I would readily give money to help out a neighbor who fell on hard times.
• I believe that it is important to give of one's time to community activities.
• I frequently donate foodstuffs to local food drives.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original to Burroughs and Rindfleisch (2002). Alpha .91. Items 5 and 6 appear truncated—verify full wording against original article.

Recommended companion scales

Citation

Burroughs, J. E., & Rindfleisch, A. (2002). Materialism and well-being: A conflicting values perspective. Journal of Consumer Research, 29(3), 348–370.

Keywords