Self-reputation Concern

What it measures

Some people are constantly attuned to their social image; others barely notice it. Seven items place a respondent somewhere on that spectrum.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I am rarely concerned about my reputation.
• I do not consider what others say about me.
• I wish to have a good reputation.
• If my reputation is not good, I feel very bad.
• I find it important that others consider my reputation as a serious matter.

Citation

Gershon, R., Cryder, C., & John, L.K. (2020). Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs. Journal of Marketing Research, 57(1), 156–172.

Keywords