Self-reputation Concern

What it measures

The scale assesses concern about one's own reputation, adapted from an established measure of self-focused reputational concern.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I am rarely concerned about my reputation.
• I do not consider what others say about me.
• I wish to have a good reputation.
• If my reputation is not good, I feel very bad.
• I find it important that others consider my reputation as a serious matter.
• I try to work hard on my reputation (in my relationships with others).
• I find it difficult if others paint an incorrect image of me.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Gershon, Cryder, and John (2020) borrowed this scale from De Cremer and Tyler (2005), whose factor analysis showed the items loading on a single factor; used with a large MTurk sample. Reliability was good (α = .85). Validity wasn't separately discussed by Gershon, Cryder, and John.

Citation

Gershon, R., Cryder, C., & John, L.K. (2020). Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs. Journal of Marketing Research, 57(1), 156–172.

Keywords