Global/Local Self-Identity

What it measures

A three-item Likert-type scale designed to measure the extent to which a person either views him/herself as a "citizen" of the world or as a local "citizen.

Response format

7-point scale

Scale items

• For the time being, I mainly identify myself as a __________.
• At this moment, I feel I am a __________.
• On top of my mind right now are thoughts of being a __________..

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Zhang, Yinlong and Adwait Khare (2009), "The Impact of Accessible Identities on the Evaluation of Global versus Local Products," Journal of Consumer Research, 36 (3), 524-537.

Keywords