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Global/Local Self-Identity

GLSIGlobal/Local Self-Identity
3 items 2009 α .91 Free Zhang, Y., & Khare, A.

What it measures

A three-item Likert-type scale designed to measure the extent to which a person either views him/herself as a "citizen" of the world or as a local "citizen.

Citation

Zhang, Yinlong and Adwait Khare (2009), "The Impact of Accessible Identities on the Evaluation of Global versus Local Products," Journal of Consumer Research, 36 (3), 524-537.

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