A three-item semantic scale designed to measure the degree to which an object is viewed as being classy and urbane rather than common and uncultured.
Krishna, Aradhna and Rohini Ahluwalia (2008), “Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms,” Journal of Consumer Research, 35 (4), 692-705.
Free access to 2023+ psychometric scales at PsychScales