A multiple-item Likert-type scale designed to measure the degree to which a person views a company as being associated with, if not part of, his/her personal identity.
Einwiller, Sabine A., Alexander Fedorikhin, Allison R. Johnson, and Michael A. Kamins (2006), “Enough is Enough! When Identification No Longer Prevents Negative Corporate Associations,” Journal of the Academy of Marketing Science, 34 (2), 185-194.
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