This scale measures the extent to which a person believes that men, compared with women, solve problems more logically and that a professional career matters more for men, reflecting Hofstede's masculinity dimension at the individual level. Gao and Zhang (2022) used it in Study 2 with participants from the United States and India. The items are the masculinity subscale of CVSCALE, developed and validated across several countries by Yoo, Donthu, and Lenartowicz (2011).
Response format not stated by the authors; a 7-point Likert scale (strongly disagree to strongly agree) is the usual convention and suits these items
Full scale items shown. Always cite the original source when using this scale in research.
Alpha was .88 (Gao and Zhang 2022, p. 828); separate alphas for the U.S. and Indian samples were not reported, and validity was not discussed. The items are used as published in CVSCALE, a widely cited instrument whose reliability varied considerably across countries in the original validation, at times falling low; this administration adds new reliability evidence. The full five-dimension CVSCALE is listed as ID 363. The authors did not describe the response format.
Gao, Huachao and Yinlong Zhang (2022), "How Does Power Distance Belief Impact Consumers’ Responses to Demotion in Hierarchical Loyalty Programs? The Dual Processes of Monetary and Psychological Losses," Journal of the Academy of Marketing Science, 50 (4), 822-840.
Free access to 2491+ psychometric scales at PsychScales