Settler Orientation

What it measures

This five-item scale measures how much a person currently feels part of a settled community of residents and takes on its point of view. Nie et al. (2022) developed it and used it in Study 4, with 612 MTurk participants, in research on how global-local identity shapes preference for access-based consumption.

Response format

7-point Likert (1 = strongly disagree, 7 = strongly agree)

Scale items

• At the time being, I feel that I belong to the settler community.
• I feel that I identify myself as a settler at the moment.
• I try to think as a settler as of now.
• On the top of my head now, I hold a settler's viewpoint.
• At this moment, I try to understand a settler's perspective.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .95 (Nie et al. 2022, p. 567). Validity was not discussed. The items are worded as momentary states ('at the moment', 'as of now'), so the scale suits situational priming rather than trait measurement. See also Interest in Renting the Product from the Store (ID 90425), from the same article.

Citation

Nie, Xiaodong, Zhiyong Yang, Yinlong Zhang, and Narayan Janakiraman (2022), "How Does Global-Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness," Journal of Marketing Research, 59 (3), 555-577.

Keywords

More Social & Cultural Psychology scales

• Local Consumer Self-Identity2012 · 4 items
• Local–Global Identity Scale2009 · 8 items
• Social Attention Avoidance2022 · 3 items
• Scarcity of Safety2022 · 3 items
• Social Connection with Others in the Course2023 · 4 items
• Scarcity of Food2022 · 3 items