A three-item, seven-point bi-polar scale measuring the degree to which a person feels emotionally close to, attached to, and identified with a specific named individual. Each item contains a blank into which the name or description of the focal person is inserted. Assumed to have been developed by the authors for use as a manipulation check in a pretest conducted prior to Experiment 4 of their multi-study investigation into the self-enhancement motives underlying word-of-mouth generation and transmission. The scale confirmed that attachment to a specific person was successfully varied across conditions, with participants reporting greater attachment under high-attachment conditions than low, supporting the construct validity of the manipulation.
De Angelis, M., Bonezzi, A., Peluso, A.M., Rucker, D.D., & Costabile, M. (2012). On braggarts and gossips: A self-enhancement account of word-of-mouth generation and transmission. Journal of Marketing Research, 49(4), 551-563.
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