Social Value Orientation Slider Measure

What it measures

A game-theoretic revealed-preference measure of social value orientation — whether individuals are prosocially (maximising joint outcomes), individualistically (maximising own outcomes), or competitively (maximising relative advantage) motivated in resource allocation decisions. Widely used in cooperation, trust, and economic decision-making research.

Representative items

• You receive 85 and the other person receives 85 (choose) OR you receive 85 and other receives 15 — adjust the slider to indicate your preference
• Slider 1: You=85, Other=85 vs. You=100, Other=50 — where on the continuum do you set it?
• Six such allocation decisions; the angular vector of mean choices determines SVO angle

Citation

Murphy, R.O., Ackermann, K.A., & Handgraaf, M. (2011). Measuring social value orientation. Judgment and Decision Making, 6(8), 771–781.