Measures the extent to which sales representatives receive intangible recognition (praise, awards) from their direct supervisor contingent on their innovation-selling performance. Higher scores indicate stronger outcome-oriented nonfinancial recognition tied to innovation sales. 7-point Likert scale.
Hohenberg, S. & Homburg, C. (2016). Motivating sales reps for innovation selling in different cultures. Journal of Marketing, 80(2), 101–120.
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