Adventure Hedonic Shopping Motivation

What it measures

Three seven-point Likert-type items capture a consumer's tendency to shop for the stimulation and adventure it provides. Items assess whether shopping feels like an adventure, is personally stimulating, and creates an immersive experiential state. The scale is one of six hedonic shopping motivation dimensions developed through a multi-stage qualitative and quantitative research process.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• To me, shopping is an adventure.
• I find shopping stimulating.
• Shopping makes me feel like I am in my own universe.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha of .86; composite reliabilities of .88 and .92 across two studies. Content, convergent, discriminant, nomological, and predictive validities were all supported. AVE exceeded .70 in both studies. Developed from 98 depth interviews followed by two quantitative validation studies.

Citation

Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77–95.

Keywords